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Wren’s Nest Logo


Written on March 23, 2007 at 12:54 pm, by Lain

I’m an expert on about three things: (1) convincing children to hop in cold water; (2) discerning flavors of custard-style yogurt; (3) parallel parking.

Everything else you hear come out of my mouth is usually unqualified guessing. Which is why I need your help!

The Wren’s Nest has assembled a crack-team of marketing experts who are creating a logo, a brochure, a website, and — as some of you may know — a few email blasts. Obviously, we want these things to be worthwhile.

So here’s where you come in:

Logo

It’s a rough draft. What do you think? What would you change? What do you like? What do you hate?

14 Comments to Wren’s Nest Logo

  1. Annie says:

    I like it! Modern and tasteful.

  2. Ida Beth says:

    No house ,no nest, no rabbit. Greg and I think it’s beautiful but not for the Wren’s nest.
    It’s really not about the bird.

  3. Scotty Candler says:

    I really liked it when I first saw it – simple and quite appealing to the eyes. However, upon reading Ida Beth’s comment, I must agree that it is lacking relevance.

    It is certainly charming though, and I love the “font” and style of “The Wren’s Nest”. I’m also glad to see that you’ve chosen to avoid the Tar Baby motif – that could have been a bit problematic . . .

  4. lain says:

    Okay okay, cool. Keep these coming!

    Has anyone recognized the fact that the bird’s perch is a fountain pen?

  5. Scotty Candler says:

    Yeah, I did! I really thought that was cool. A subtle touch.

  6. Anna Ryan says:

    so THAT’s what that is – my comment was going to say, “Lain, I don’t understand what the bird’s perch is supposed to be!” I rather like the look of the logo, but I do certainly wonder where the rabbit is.

  7. Eli says:

    I like it. I say keep the rabbit out. That jerk’s been pigeonholing the place for years. This gives it more of a a mature indie aesthectic.
    Although, I think that a cartoony rabbit beating kids with rock candy might bring in the money: that’s every kid’s dream.

  8. lain says:

    Good point, Eli. And good idea. Maybe we’ll incorporate that into the new Wren’s Nest t-shirts….

  9. Deb says:

    At 1st I was like the rest and thought it didn’t really say anything about the Wren’s Nest. But then you mentioned the pen, which I didn’t notice the first time. But maybe be not so subtle with the pen. I like the bird, but it needs more to tie it into the the fact that the Wren’s Nest was the home of a famous author.

  10. Deb says:

    Hey, how about a pen in ink with bird tracks leading away from it? I think that emphasises the writing side more. Just a thought…

  11. lain says:

    Sounds pretty good to me, Deb.

    Having thought about this for the past couple days and having talked to a lot of different people with varying opinions, it seems like designing quality logos is one of the hardest tasks around. Thank goodness I only have to critique them.

    I’ll be showing all these comments to our marketing experts, so if y’all have any more ideas, don’t be shy!

  12. susie says:

    i’m with scotty – i like the font of “the wren’s nest” but other than that… i’m not loving it. i like using the wren rather than that jerk rabbit (good one eli) but the image itself doesn’t do much for me. i think it could be the pen.

  13. Dave says:

    The wren represents the way the man lived, giving up the mail box, letting the birds live in peace. The pen represents the man’s craft. Together they represent that his craft was the resting place of his views and ideas. It’s not about any one piece or character that was created, it is about the whole body of work and the literary/historic conotations that the Wren’s Nest provokes. The type and pen say literary, the sillotte gives a sence of history and the bird says light and free.

  14. lain says:

    Dave, we’re in agreement. I personally think it’s a really strong logo that says it all.

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