Comments on: Microsoft’s New Commercials With Bill Gates and Jerry Seinfeld http://www.wrensnestonline.com/blog/microsofts-new-commercials-with-bill-gates-and-jerry-seinfeld/ This Nation's Most Exciting House Museum Blog Fri, 06 Jan 2012 12:33:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: lain http://www.wrensnestonline.com/blog/microsofts-new-commercials-with-bill-gates-and-jerry-seinfeld/comment-page-1/#comment-20953 lain Mon, 08 Sep 2008 20:35:31 +0000 http://www.wrensnestonline.com/blog/microsofts-new-commercials-with-bill-gates-and-jerry-seinfeld/#comment-20953 Deb, you're right, Jerry Seinfeld isn't hip or cool or really relevant. And certainly neither is Bill Gates. The problem is that Microsoft's brand has been defined by Apple. If they portrayed themselves as uber-cool they certainly wouldn't live up to Apple's coolness standard and would end up falling on their face. By fashioning themselves as nerdy, off-the-wall, and (debatably) funny, they're recreating their brand and not letting Microsoft be defined by their competitor. That's all I'm saying anyway. But yeah I see your point, and thanks for the kind words! Deb, you’re right, Jerry Seinfeld isn’t hip or cool or really relevant. And certainly neither is Bill Gates.

The problem is that Microsoft’s brand has been defined by Apple. If they portrayed themselves as uber-cool they certainly wouldn’t live up to Apple’s coolness standard and would end up falling on their face.

By fashioning themselves as nerdy, off-the-wall, and (debatably) funny, they’re recreating their brand and not letting Microsoft be defined by their competitor. That’s all I’m saying anyway.

But yeah I see your point, and thanks for the kind words!

]]> By: Deb A http://www.wrensnestonline.com/blog/microsofts-new-commercials-with-bill-gates-and-jerry-seinfeld/comment-page-1/#comment-20942 Deb A Mon, 08 Sep 2008 15:19:16 +0000 http://www.wrensnestonline.com/blog/microsofts-new-commercials-with-bill-gates-and-jerry-seinfeld/#comment-20942 Uh, I think the WNB does a far, FAR better job than this new commerical. It makes no sense. It is suppose to be in direct response to the "I'm a Mac, and I'm a PC" ads by Apple. But Apple's ads are funny, and still make a point about why to get a Mac verus a PC. This new Gates/Seinfeld commerical is just still and pointless. Plus, do kids these days, or younger folks, still see Seinfeld as relavant? Uh, I think the WNB does a far, FAR better job than this new commerical. It makes no sense. It is suppose to be in direct response to the “I’m a Mac, and I’m a PC” ads by Apple. But Apple’s ads are funny, and still make a point about why to get a Mac verus a PC.

This new Gates/Seinfeld commerical is just still and pointless. Plus, do kids these days, or younger folks, still see Seinfeld as relavant?

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